In order to find out who my target audience were going to be I looked at Vibe as my magazine is of a similar genre. From this I found the type of people that read the magazine, their age and the background that they come from.
I feel like my target audience would be more mass rather than niche as R and B is a genre that is listened to my many different people, meaning that there is going to be larger amount of people that would be interested in the content of my magazine. Rather than a magazine which is like Ray Gun, this would have more of a niche audience as the magazine is so different as it challenges and develops many of the typical music magazine conventions. Meaning that a smaller audience would read it, as it would only appeal to a small group of people.
The age range of my audience was large as the average age of vibe readeders was 16-34. However I wanted my magazine to appeal to younger people that were around the ages of 16/17 as I don't feel like there are any magazines for people of the age range at the moment. Magazines that are around for teenagers mainly of the pop genre, these types of magazines are aimed for 'fangirls' as they will be covered in topless artists or the latest bands. That will not attract the attention of teenage boys or girls that are 18/19. This is why I took my pictures in the way that I did as they will appeal to all teenagers not just fangirls. With the age range being so large its means I will be selling to a large audience causing to an increase in sales, as the magazine is aimed at many different people. The fact that the models on my magazine are of the age of 17/18 denotes the fact that what they are going to be talking about in the magazine may be relatable, as although they are famous they would have the same attitudes to things in life.
The gender of my magazine is going to be both female and male. Vibe had 50.5% male readers and 49.5% were female, meaning that there are slightly more male readers than female. In order to keep my magazine appealing to both genres I ensured that I kept everything natural, there was nothing on my magazine that would appeal to only one sex. When magazines are appealing to one sex the colour scheme and all of the images will all be aimed towards either girls or boys. However I ensured that I didn't do this by keeping the colour schemes of my magazine natural with the colours red, white and black used throughout.
My magazine is going to be sold in Britain as many different people from all different ethnicities, live in the country meaning that it is going to be able to be purchased by a large amount group of different ethnicities. However one of the main ethnicities that would be reading my magazine is black/ african. This is due the genre of music that I have based my magazine on and the other artists that are also featured inside the magazine. as they are all of the same ethnicity. When looking at who read Vibe there was 75% of African American people reading it meaning the statists would be the same for my magazine, this also denotes the fact that my magazine will have a clear dominant ethnicity reading it.
As my magazine is based on R and B music the type of people that are going to read my magazine are going to lead a very different lifestyle to someone that is interested in pop music. People that listen to R and B are stereotyped to be into drug, drink and sex although this may be true in some cases a lot of the time it s far from the truth. As my magazine includes an audience of 16-34 year olds many of them may still be in education however when on nights out they may go to different clubs to someone that listens to pop music as they will not have the same taste in music, the ways in which people will be dancing and dressed with also be different. Although not everyone that will be reading the magazine will meet the characteristics of the stereotypes some people do. This is due to people like Wiz Khlaifa making it extremely clear through the music that he produces that smoking weed is something he does on a regular basis, influencing the people listening to him music to do the same.
As my magazine has such a large target audience there isn't going to be just one socio-economic group. I feel like my readers that are no longer in full time education will be part of a working class background meaning they are comfortable with the jobs they have and live a good lifestyle. Due to the way my magazine is set out and the edits that have I have used I don't feel as though I am reaching out to one social-economical group. So I don't feel although my magazine is only reaching out to one social-economical group, meaning that no matter what a persons background or the amount of money they are earning my magazine is still going to appeal to them.
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