Bauer

History of Bauer:

Bauer media group first started in January in 1875, it is now one of Europe's leading media companies. Bauer is a family run company,so as soon as someone from the next generation is ready to start working for the company there will be a plan in place as to what there role in the company will be. This is an aspect that is unique to a company and is a factor in which contributes to the success of Bauer. 

Bauer's headquarters are set in Hamburg, Germany. Bauer originally started a as a small printing company house however there success grew and grew. There has been five generations through the company and it will continue due to how successful they are, Bauer comprises 300 magazines worldwide, TV shows and radio stations. The magazines include things like Kerrang and Q. Bauer also have there own radio station called 'Bauer Radio'. Bauer owns 50% of Box Television, the other 50% is own by channel 4, within box there are many other TV channels which are as follows: 

• 4Music 
• The Box 
• Heat 
• Kerrang!
• Kiss 
• Magic 
• Smash Hits 

Due to the size of the company Bauer now have offices in 18 different countries.

Q Magazine:  

From the statistics that the NRS have found it shows that 319 people read the magazine. With 167 of those people being aged between 15-34 and 153 aged 35+. The NRS have also found how many women and men are reading the magazine, which shows that more men read the magazine at 243 and only 77 women are reading it. Another static at that is the class of people, with ABC1 being the most wealthy people and C2DE being the working class. There is 237 people that are part of the ABC1 class that read Q and 83 that are part of the C2DE, which shows that the dominant class of people that read Q are the ABC1. 

MOJO:

Again in order to find out what sort of audience Mojo has I will be using NRS statistics. Compared to Q mojo has a smaller audience as they have 201 readers. Another difference between Qs and Mojo's audience is that Mojo has a larger audience aged 35+ with 122, that then leaves only 80 aged between 80. However like Q magazine there were more male readers then female, with there being 150 male and 51 female. Another similarity Q and Mojo have with their readers is the class, as like Q the dominant class is ABC1 with 128 readers. The C2DE class only has 73 readers which shows the dominant class there are reading the magazine are the ABC1 class. 

NRS: National Readership Survey: 

As I said above I got my static's from the NRS (National Readership Survey). The company was first founded in 1956, it is now providing most important and valued research as to what is being used in todays media. The surveys that are done but the NRS cover over 250 of Britain's largest newspaper brands and magazines. The survey shows the size and the type of audience that the magazine has, which allows the magazine to see what sort of content they should be including. Although the NRS finds out important information for magazines there is also many positives and negatives to the company, these are as follows: 

Positives: 

• It shows the magazine what audience it is getting, which allows the magazine to include contact that is going to appeal to that audience.

• The statics will allow the magazine to see what the post popular covers of the magazine have been and what they did on that cover. 

• Advertisement are something that magazines are used a lot for, the magazine is going to include advertisements that will appeal to the audience. 

• Age appropriate, if the magazine has a lot of younger readers they will not include content that will not interest them at all, likewise if there is an older audience there is not going to be childish things included. 

• A history of all statics is kept, which will allow the magazine to see the growing success of the magazine, and how much more of an audience they are gaining as they continue to publish, or if the magazine is no longer getting a large enough audience and they magazine need to make changed to what they are doing. 

Negatives: 

• Due to the amount of people that purchase magazines on a daily bases all of NRS statics are estimates, which means they aren't 100% reliable.  

• When one person purchases a magazine there are multiple people rendering that same magazine of both genders, meaning that the NRS also has to estimates the statics for that. 

• Due to my point above the statics do not add up.

• The statics show who purchased the magazine but not why or what they though of it, they may have picked it up by accident or for someone else.

• Parents may be purchasing the magazine for their son or daughter meaning that the statistics the NRS have for age range and gender are going to be incorrect.