Audience

It is important that I keep in mind my target audience whilst creating my magazine, as everything that I include will be for the benefit of my audience. So I have to ensure that I am including the correct content.This will lead to my magazine being more popular as all of the correct things have been included. Magazines like Vibe has to shut down as they were including a lot of content that was openly available on the internet, so people no longer felt the needed to purchase the magazine. However while creating my magazine I would ensure that the same thing was not to occur. 

Due to my magazine being an R and B magazine it is going to have a very similar audience to vibe. From what I have learnt from my research about Vibe the magazine had an audience of readers aged 18-34, with 71.2% of readers being of that age. Unlike most magazines Vibe had both male and female readers, with 50.5% being male and 49.5% female. Showing that Vibe has a larger audience rather than something like Top of The Pops which has more female readers than male. The readers all had interests in R and B, Hip Hop and Rap. So the audience for my magazine will be similar. 

However I want my age rand to start at 16/17 as I don't feel although in the market today there any magazines that are written for the benefit of 16/17 year olds that like R and B, Hip-Hop or Rap music. My magazine would be different from what is on the market at the moment, as I feel although teenage 'fangirl' magazines and punk/rock are all the is being published at the moment. 

With my main target audience being towards a broad age range of 16-34, the readers will have many different lifestyles. The teenagers will mainly still be in school. However when looking back at Vibes statistics 50.7% went onto further education. Meaning the magazine won't contain the most sophisticated and intelligent language, it may also contain slag.