One of the aspects of this cover that stands out the most is Rihanna's read hair. To someone that walks past this is one of the first things that they are going to notice. Rihanna has been used on the cover due to Billboard not being a magazine that is all about just want genre, it covers areas of R and B, Pop and Hip Hop so Rihanna is an appropriate individual to put onto the cover. This will also attract a large audience of readers to the magazine and purchasing it due to Rihanna fitting into more than one sector of music genres. There will be people that are interested in all three different genres purchasing the magazine. Like most magazine Rihanna is looking directly into the camera as it looks although she is giving the reader direct eye contact. The magazine have portrayed Rihanna as a very fierce and strong individual due to the colour red being used in many different aspects. The inside of the B has also been filled in red fitting in with the colours that have been used around the magazine. Another feature that has been used that is used in many popular magazines is the masthead being partly covered by the artists head. This is due to the magazine being so popular that even if only part of the name is seen the audience will still know what it is.
The font that has been used is informal due to the magazine being aimed at teenagers, the colours that have been used in the letters are red and yellow. Which are natural and not aimed at one gender. Due to Rihanna being on the cover may attacked a male audience but also a female one due to her fans are mainly female. The feature headline is written in gradient affect due to the fact that the magazine is conveying the fact that her fans don't really know who she is, so this effect shows how the reader only knows about half of her life. The heading is also bigger than the masthead, which shows how Rihanna is more important than the magazine brand in itself. The quote "Don't know who I am" leaves the reader wondering what she has to say and how she is different to what they already know about her. Rihanna's biggest fans would want to purchase the magazine as they would want to know what they don't know about her and how she is different to what they see on TV and social media. It also gives the reader an insight as to what the magazine are going to be featuring about Rihanna.
The font that has been used is informal due to the magazine being aimed at teenagers, the colours that have been used in the letters are red and yellow. Which are natural and not aimed at one gender. Due to Rihanna being on the cover may attacked a male audience but also a female one due to her fans are mainly female. The feature headline is written in gradient affect due to the fact that the magazine is conveying the fact that her fans don't really know who she is, so this effect shows how the reader only knows about half of her life. The heading is also bigger than the masthead, which shows how Rihanna is more important than the magazine brand in itself. The quote "Don't know who I am" leaves the reader wondering what she has to say and how she is different to what they already know about her. Rihanna's biggest fans would want to purchase the magazine as they would want to know what they don't know about her and how she is different to what they see on TV and social media. It also gives the reader an insight as to what the magazine are going to be featuring about Rihanna.
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