The fact that the artists head has covered part of the 'XXL' logo conveys the fact the magazine are so confident in how popular they are that people do not need to see what the whole name of the magazine is, even when only half of it is seen they will still know what magazine it is.
Both of the artists are giving direct eye contact into the camera which is used as effect in order to make it look like they are looking directly at the reader. Nicki is being shown in a slightly different light in this cover, as normally she is shown wearing more revealing cloths however here is shown more covered up the usual which would make people pick up the magazine as the reason why may be explained inside. Drake is wearing simple clothing with only one chain around his neck, which is also not what is normal for artists that are on the cover of the magazine as they are known to have there tops off with heavy gold chains.
The cover is simple as it has not been overloaded with many different headlines like some covers do. There is one main cover line with a few other headline in the righthand corner. Which would be more appealing with people that are older as they do not need bright colours and lots going on in one space in order to want to pick up the magazine. The fact the the magazine has said 'The Rebirth of Rap Royalty' shows that the magazine is going to include many different features of Rap and where it is not going due to it being in a stage of "Rebirth". Also due to the fact that the headline is about Nicki and Drake is allows the reader to see how they are now the new generation of 'Rap Royalty'.
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